How Is Video Analytics Actually Changing The Way Retail Stores Function?
The ever-evolving field of analytics and digital marketing has given rise and visibility to a new range of tools and technologies that span the entire surveillance domain by giving companies that provide video monitoring services a platform to leverage this mode of technology to ensure that more businesses know about the availability of such tools and services so that there can be more secured premises and working environments within their respective organizations.
Video analytics for retail businesses has gained much success in the past making it easier for small, medium, and large enterprises owners to look for affordable means of security systems that will make their life much easier when it comes to dealing with unwanted thefts, or monitoring the office premises or even, more popularly, using the surveillance footage to gather insights on customer behavior and analyze which sections of their retail business can be modified to be made more customer-friendly. The information gathered through retail video analytics gives the owners a unique power at their disposal. They are in control of making the best decision for their business going forward and take all the business decisions based on the criterias presented by the video security system.
Securens empowers retail business owners to gear up with the latest and state-of-the-art technology-powered electronic surveillance systems that are engineered to provide the best utilization of artificial intelligence through video analytics and a comprehensive solution of actideter, actialert, actiaudit, actianalytics, actishutter, acticare and actimobile app.
Each of these tools and applications are designed keeping the retail business owners in mind and how they can benefit from the use of these technologies for 360-degree protection and ease and efficient management of their retail operations. This toolkit not only gives them the power to protect their premises from a potential threat through apps specifically designed for that such as actideter, actialert, actishutter, acticare and actimobile app. Or through those that are designed to transform the customer experience through efficient use of data and analytics tools.
More ways through which video analytics is engaging the customer with a more organized, efficient, and effective manner is by leveraging video surveillance cameras to help owners and managers study the shopping behavior of their customers.
Using the readily available information at their disposal through these tools and services, retail business owners can:
- Maximize your store layout and improve the navigation problems your customers face when entering your store.
- Enhance their sales by pushing product promotion and displays at a highly engaged counter
- Diverting and managing the store traffic so that they can effectively respond to overcrowding (especially during COVID)
